APRIL 23, 2012
Companies have long emphasized the role of content for providing customers and prospects with useful information and meaningful insight, and the rise of digital distribution and production channels over past years has certainly propelled content marketing to new heights and investments.
According to a March 2012 report… Continue reading
It goes by many names…let’s try to name them all. Custom publishing, custom media, customer media, customer publishing, member media, private media, branded content, corporate media, corporate publishing, corporate journalism and branded media.
Perhaps nothing says it better than content marketing. But what exactly is content marketing?
Content marketing is a… Continue reading