SDC Media

YouTube introduced its own video editor about a year ago and therefore basic editing is now quite easy. It will not replace Avid, Final Cut Pro or Premier for sophisticated productions, but you can upload, edit and post in a simple workflow. Continue reading →

Skype is an Internet phone service that has become quite popular over the past few years. It has about 663 million registered users as of 2010. It's easy to use and free between Skype users. Continue reading →

Here are some pointers about doing video interviews for your organization. It's NOT a detailed discussion only a few pointers to keep in mind. Continue reading →

With the amount of media attention given to online bullying in schools or the workplace, you would get the impression that most people might feel the Internet is a hostile place. Continue reading →

Content Marketing is a fast growing segment of the overall marketing mix, if you will. It ranges from the marketing and sale of content (think ghost writing or content farms) to the specialized ability to leverage an idea or concept for publishing across a number of channels. Continue reading →

2012 is officially here, and what better way to kick off the New Year than with some data porn? In its recent US Digital Media Usage report, eMarketer estimates how digital media usage will grow in 2012 in terms of the internet, mobile, social, video, and ecommerce. Continue reading →

Online marketing spend grows every year. In fact, some analysts predict that this is the year that online ads budgets will surpass traditional print. So while search, social media and banner ads can all be effective and worth adding to your marketing repetoire, don't forget about the medium growing as fast or faster than all of them - video. Continue reading →

Web video is growing in popularity – there is no doubt about this. Here are 10 recent web video statistics – as proof. Continue reading →

APRIL 23, 2012

Companies have long emphasized the role of content for providing customers and prospects with useful information and meaningful insight, and the rise of digital distribution and production channels over past years has certainly propelled content marketing to new heights and investments.

It goes by many names…let’s try to name them all. Custom publishing, custom media, customer media, customer publishing, member media, private media, branded content, corporate media, corporate publishing, corporate journalism and branded media.

Perhaps nothing says it better than content marketing. But what exactly is content marketing?

Content marketing is a… Continue reading →